Ana Calero
Digital Strategies for Marketing and Content Communications
My Story
Filmmaker → Marketer
Hi, I’m Ana, a digital marketer based in Toronto, Canada.
Not too long ago, after years of working in video production, I developed a real passion for digital marketing. Soon I graduated with a Digital & Social Media Marketing degree and a strong foundation for content communications.
Now I combine marketing, storytelling, and technical skills to help brands figure out what to say, who it’s for, and whether it’s working. Marketing strategies, done right.
Proof, Not Promises
At the Centre for Spanish-Speaking Peoples, I was in charge of the organization’s social media and communications, planning and executing the campaigns behind the numbers below.
Selected Projects
From planning to execution
Case studies from my Seneca Polytechnic marketing program.
RootsRan a competitor analysis and identified real consumer motivations, then presented strategic recommendations built directly on that research.
Download PDF ↓
EatCopsBuilt a buyer persona and customer journey map, then turned them into a 12-week, multi-channel content calendar mapped to clear KPIs.
Download PDF ↓
SpotifyPlanned branded video and carousel content end-to-end (creative direction, messaging, and production requirements), aligned to campaign objectives and audience.
Download PDF ↓
FriendlierDiagnosed a real marketing challenge and proposed low-cost promotional fixes aimed at a 25% increase in container returns, built into a clear carousel presentation.
Download PDF ↓Work Experience
How I got here
Owned the organization’s social strategy end-to-end: content planning, execution, and performance reporting.
Run client projects start to finish: briefing, budgeting, scheduling, and content production.
Managed the festival’s website and coordinated content from multiple sources under tight deadlines.
Hands-on practice in content creation and audience-facing communications.
Content Creation
Proof I can make the thing, not just plan it
Click any preview to play the video right here.
Skills & Tools
Where I’m skilled
Strategy & Planning
- Campaign planning
- Social media strategy
- Brand strategy
- Content calendars
- Influencer outreach
- Hootsuite
- Google Ads
- Meta Ads
- Email marketing
Research & Analytics
- Audience & market research
- Market analysis
- SEO
- KPI tracking
- Reporting
- Google Analytics 4
- Semrush
Content Production
- Canva
- Adobe Express
- Premiere Pro
- CapCut
- DSLR / mirrorless
- WordPress
Collaboration & Workflow
- Notion
- Slack
- Zoom
- Google Workspace
- Microsoft Office
- AI-assisted research
Education
Credentials behind the work
Certifications
Marketing Certifications
Analytics & Reporting
- Google Analytics
- Semrush Analytics
- Google Data Journalism
- Excel Charts & Graphs
Social & CRM Platforms
- Hootsuite Platform
- Hootsuite Social Listening
- HubSpot Inbound Marketing
Advertising & AI Tools
- Google Ads
- Research & Writing with AI
Get In Touch
Ready to build your brand’s next campaign?
Let’s make it happen.